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Record Citations
APA Citation
Linneman, R. E., & Stanton, J. L. (1991). Making niche marketing work : how to grow bigger by acting smaller. New York: McGraw-Hill.
MLA CitationLinneman, Robert E., and John L Stanton. Making Niche Marketing Work : How to Grow Bigger By Acting Smaller. New York: McGraw-Hill, 1991.
Warning: These citations may not always be 100% accurate.