Market segmentation : how to do it how to profit from it / Malcolm McDonald, Ian Dunbar
| Main Author: | McDonald, Malcdm |
|---|---|
| Other Authors: | Dunbar, Ian |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Macmillan Business, 1998 |
| Edition: | 2nd ed. |
| Subjects: |
Market segmentation.
Marketing research. |
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