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Record Citations
APA Citation
McDonald, M., & Dunbar, I. (1998). Market segmentation : how to do it how to profit from it (2nd ed.). London: Macmillan Business.
MLA CitationMcDonald, Malcdm, and Ian Dunbar. Market Segmentation : How to Do It How to Profit From It. 2nd ed. London: Macmillan Business, 1998.
Warning: These citations may not always be 100% accurate.