Market segmentation : how to do it how to profit from it / Malcolm McDonald, Ian Dunbar
| Main Author: | McDonald, Malcdm |
|---|---|
| Other Authors: | Dunbar, Ian |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Macmillan Business, 1998 |
| Edition: | 2nd ed. |
| Subjects: |
Market segmentation.
Marketing research. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415.127 |b M23M37 1998 | |
| 100 | 1 | |a McDonald, Malcdm | |
| 245 | 1 | 0 | |a Market segmentation : how to do it how to profit from it |b / |c Malcolm McDonald, Ian Dunbar |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Macmillan Business, |c 1998 | ||
| 300 | |a xxiii, 376 p. : |c 23 cm. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing research. | |
| 700 | 1 | |a Dunbar, Ian | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 22:57:54 |d 2022-09-07 09:05:07 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 1998 |u 2nd ed. |v Market segmentation : how to do it how to profit from it / | ||