Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
| Main Author: | Linneman, Robert E. |
|---|---|
| Other Authors: | Stanton, John L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1991 |
| Subjects: |
Market segmentation.
Marketing research. Marketing. |
| Tags: |
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| 020 | |a 0070379718 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.127 |b L56M335 |
| 100 | 1 | |a Linneman, Robert E. | |
| 245 | 1 | 0 | |a Making niche marketing work : how to grow bigger by acting smaller |b / |c Robert E. Linneman, John L. Stanton, Jr. |
| 260 | |a New York : |b McGraw-Hill, |c 1991 | ||
| 300 | |a xii, 260 p. : |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Stanton, John L. | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-06 23:54:28 |d 2022-12-16 14:11:38 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 1991 |v Making niche marketing work : how to grow bigger by acting smaller / | ||