Making niche marketing work : how to grow bigger by acting smaller / Robert E. Linneman, John L. Stanton, Jr.
| Main Author: | Linneman, Robert E. |
|---|---|
| Other Authors: | Stanton, John L. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1991 |
| Subjects: |
Market segmentation.
Marketing research. Marketing. |
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| Physical Description: |
xii, 260 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0070379718 |