Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
| Main Author: | Keller, Kevin Lane |
|---|---|
| Other Authors: | Swaminathan, Vanitha |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow, Essex : Pearson Education, 2020 |
| Edition: | 5th ed. |
| Subjects: |
Brand name products --
> Management.
Product management. Brand name products. |
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| LEADER | 00995nam a2200241 a 4500 | ||
|---|---|---|---|
| 001 | 1119502 | ||
| 003 | Th-MUT | ||
| 008 | 211124s2020 ||| 001 0 eng d | ||
| 020 | |a 9781292314969 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HD69.B7 |b K34S87 2020 | |
| 100 | 1 | |a Keller, Kevin Lane | |
| 245 | 1 | 0 | |a Strategic brand management : building, measuring, and managing brand equity |b / |c Kevin Lane Keller, Vanitha Swaminathan |
| 250 | |a 5th ed. | ||
| 260 | |a Harlow, Essex : |b Pearson Education, |c 2020 | ||
| 300 | |a 621 p. : |b illus. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Brand name products -- |x Management. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Brand name products. | |
| 700 | 1 | |a Swaminathan, Vanitha | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 4 |c 2021-11-24 09:34:06 |d 2022-02-21 14:57:00 |e mut |f n |g 2021-11-24 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 2020 |u 5th ed. |v Strategic brand management : building, measuring, and managing brand equity / | ||