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Record Citations
APA Citation
Keller, K. L., & Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity (5th ed.). Harlow, Essex: Pearson Education.
MLA CitationKeller, Kevin Lane, and Vanitha Swaminathan. Strategic Brand Management : Building, Measuring, and Managing Brand Equity. 5th ed. Harlow, Essex: Pearson Education, 2020.
Warning: These citations may not always be 100% accurate.