Advanced brand management from vision to valuation / Paul Temporal
Main Author: | Temporal, Paul |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
Singapore : John Wiley, 2002 |
Subjects: |
Brand name products --
> Management.
Product management. Branding (Marketing) |
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Call Number: | HD69.B7 T44A29 |
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