Advanced brand management from vision to valuation / Paul Temporal
| Main Author: | Temporal, Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : John Wiley, 2002 |
| Subjects: |
Brand name products --
> Management.
Product management. Branding (Marketing) |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
296 p. : illus. ; 23 cm. |
| ISBN: |
047147925x |