Advanced brand management from vision to valuation / Paul Temporal
| Main Author: | Temporal, Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : John Wiley, 2002 |
| Subjects: |
Brand name products --
> Management.
Product management. Branding (Marketing) |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HD69.B7 |b T44A29 |
| 100 | 1 | |a Temporal, Paul | |
| 245 | 1 | 0 | |a Advanced brand management from vision to valuation |b / |c Paul Temporal |
| 260 | |a Singapore : |b John Wiley, |c 2002 | ||
| 300 | |a 296 p. : |b illus. ; |c 23 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Brand name products -- |x Management. | |
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-06 21:55:03 |d 2022-12-09 14:11:47 |e mut |f n |g 2018-11-06 |h n |i a |j m |k |l a |m |n a |o |p b |q |r si |s eng |t 2002 |v Advanced brand management from vision to valuation / | ||