Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
| Main Author: | Keller, Kevin Lane |
|---|---|
| Other Authors: | Swaminathan, Vanitha |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow, Essex : Pearson Education, 2020 |
| Edition: | 5th ed. |
| Subjects: |
Brand name products --
> Management.
Product management. Brand name products. |
| Tags: |
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| Physical Description: |
621 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781292314969 |