Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
| Main Author: | Heding, Tilde |
|---|---|
| Other Authors: | Knudtzen, Charlotte F., Bjerre, Mogens |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Routledge, 2016 |
| Edition: | 2nd. ed. |
| Subjects: |
Brand name products --
> Management.
Branding (Marketing) Marketing. |
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| LEADER | 01023nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1117484 | ||
| 003 | Th-MUT | ||
| 008 | 190613s2016 ||| 001 0 eng d | ||
| 020 | |a 9781138804692 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HD69.B7 |b H43B73 2016 | |
| 100 | 1 | |a Heding, Tilde | |
| 245 | 1 | 0 | |a Brand management : research, theory and practice |b / |c Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre |
| 250 | |a 2nd. ed. | ||
| 260 | |a New York : |b Routledge, |c 2016 | ||
| 300 | |a xiv, 307 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Brand name products -- |x Management. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Knudtzen, Charlotte F. | |
| 700 | 1 | |a Bjerre, Mogens | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 5 |c 2019-06-13 14:31:42 |d 2022-02-21 14:33:55 |e mut |f n |g 2019-06-13 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nyu |s eng |t 2016 |u 2nd. ed. |v Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre | ||