Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre
| Main Author: | Heding, Tilde |
|---|---|
| Other Authors: | Knudtzen, Charlotte F., Bjerre, Mogens |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Routledge, 2016 |
| Edition: | 2nd. ed. |
| Subjects: |
Brand name products --
> Management.
Branding (Marketing) Marketing. |
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| Physical Description: |
xiv, 307 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781138804692 |