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Record Citations
APA Citation
Heding, T., Knudtzen, C. F., & Bjerre, M. (2016). Brand management : research, theory and practice (2nd. ed.). New York: Routledge.
MLA CitationHeding, Tilde, Charlotte F Knudtzen, and Mogens Bjerre. Brand Management : Research, Theory and Practice. 2nd. ed. New York: Routledge, 2016.
Warning: These citations may not always be 100% accurate.