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The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson

Main Author: Johnson, Nick
Format: MONOGRAPHS
Language: English
Published: Old Tappan, NJ. : Pearson Education, 2015
Subjects: Branding (Marketing)
Success in business.
Marketing -- > Management.
Marketing.
Customer relations.
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