The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson
| Main Author: | Johnson, Nick |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Old Tappan, NJ. : Pearson Education, 2015 |
| Subjects: |
Branding (Marketing)
Success in business. Marketing -- > Management. Marketing. Customer relations. |
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| LEADER | 01074nam a2200229 a 4500 | ||
|---|---|---|---|
| 001 | 0069007 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9780134084503 |c 1610 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415 |b J64F98 |
| 100 | 1 | |a Johnson, Nick | |
| 245 | 1 | 4 | |a The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer |b / |c Nick Johnson |
| 260 | |a Old Tappan, NJ. : |b Pearson Education, |c 2015 | ||
| 300 | |a x, 253 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Customer relations. | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 02:17:05 |d 2022-12-17 10:55:48 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r nju |s eng |t 2015 |v The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / | ||