The future of marketing : strategies from 15 leading brands on how authenticity, relevance, and transparency will help you survive the age of the customer / Nick Johnson
| Main Author: | Johnson, Nick |
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| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Old Tappan, NJ. : Pearson Education, 2015 |
| Subjects: |
Branding (Marketing)
Success in business. Marketing -- > Management. Marketing. Customer relations. |
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| Physical Description: |
x, 253 p. : illus. ; 24 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780134084503 |