Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2010 |
| Edition: | 7th ed. |
| Subjects: |
Marketing --
> Management.
|
| Tags: |
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| Physical Description: |
xxi, 551 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780073381169 |