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181106s9999 xx 000 0 eng d |
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|a 9780073381169
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040 |
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|a DLC
|c MUT
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050 |
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4 |
|a HF5415.13
|b M94M27 2010
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100 |
1 |
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|a Mullins, John W.
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245 |
1 |
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|a Marketing management : a strategic decision-making approach
|b /
|c John W. Mullins, Orville C. Walker
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250 |
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|a 7th ed.
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260 |
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|a Boston :
|b McGraw-Hill/Irwin,
|c 2010
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300 |
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|a xxi, 551 p. :
|b illus. ;
|c 26 cm.
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504 |
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|a Includes bibliographical references and index.
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650 |
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0 |
|a Marketing --
|x Management.
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700 |
1 |
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|a Walker, Orville C.
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991 |
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|a MONOGRAPHS
|b 8
|c 2018-11-07 00:56:35
|d 2022-09-07 10:01:39
|e mut
|f n
|g 2018-11-07
|h n
|i a
|j m
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|l a
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|n a
|o
|p b
|q
|r mau
|s eng
|t 2010
|u 7th ed.
|v Marketing management : a strategic decision-making approach /
|