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Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker

Main Author: Mullins, John W.
Other Authors: Walker, Orville C.
Format: MONOGRAPHS
Language: English
Published: Boston : McGraw-Hill/Irwin, 2010
Edition: 7th ed.
Subjects: Marketing -- > Management.
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008 181106s9999 xx 000 0 eng d
020 |a 9780073381169 
040 |a DLC  |c MUT 
050 4 |a HF5415.13  |b M94M27 2010 
100 1 |a Mullins, John W. 
245 1 0 |a Marketing management : a strategic decision-making approach  |b /  |c John W. Mullins, Orville C. Walker 
250 |a 7th ed. 
260 |a Boston :  |b McGraw-Hill/Irwin,  |c 2010 
300 |a xxi, 551 p. :  |b illus. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing --  |x Management. 
700 1 |a Walker, Orville C. 
991 |a MONOGRAPHS  |b 8  |c 2018-11-07 00:56:35  |d 2022-09-07 10:01:39  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r mau  |s eng  |t 2010   |u 7th ed.  |v Marketing management : a strategic decision-making approach / 

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