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Record Citations
APA Citation
Mullins, J. W., & Walker, O. C. (2010). Marketing management : a strategic decision-making approach (7th ed.). Boston: McGraw-Hill/Irwin.
MLA CitationMullins, John W., and Orville C Walker. Marketing Management : A Strategic Decision-making Approach. 7th ed. Boston: McGraw-Hill/Irwin, 2010.
Warning: These citations may not always be 100% accurate.