Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2010 |
| Subjects: |
Marketing --
> Management.
Consumer satisfaction. Customer relations. |
| Tags: |
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| LEADER | 00891nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0064856 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781412963121 |c 3667 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.13 |b C46M37 |
| 100 | 1 | |a Clow, Kenneth E. | |
| 245 | 1 | 0 | |a Marketing management : a customer-oriented approach |b / |c Kenneth E. Clow, Donald Baack |
| 260 | |a Los Angeles, CA. : |b SAGE Pub., |c 2010 | ||
| 300 | |a xxviii, 537 p. : |b illus. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer relations. | |
| 700 | 1 | |a Baack, Donald | |
| 991 | |a MONOGRAPHS |b 12 |c 2018-11-07 04:05:11 |d 2022-12-16 14:26:50 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r cau |s eng |t 2010 |v Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack | ||