Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2010 |
| Subjects: |
Marketing --
> Management.
Consumer satisfaction. Customer relations. |
| Tags: |
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| Physical Description: |
xxviii, 537 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781412963121 |