Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack
| Main Author: | Clow, Kenneth E. |
|---|---|
| Other Authors: | Baack, Donald |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Los Angeles, CA. : SAGE Pub., 2010 |
| Subjects: |
Marketing --
> Management.
Consumer satisfaction. Customer relations. |
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