Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
Main Author: | Lee, Nancy R. |
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Other Authors: | Kotler, Philip |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
Edition: | 4th ed. |
Subjects: |
Behavior modification.
Social marketing. |
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Place a Title Level Reserve
MUT Lib 3rd Floor
Call Number: | HF5414 L44S63 2011 |
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1 - Copy 1 |
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