Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
| Main Author: | Lee, Nancy R. |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
| Edition: | 4th ed. |
| Subjects: |
Behavior modification.
Social marketing. |
| Tags: |
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| 001 | 0064017 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 9781412981491 |c 2403 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5414 |b L44S63 2011 | |
| 100 | 1 | |a Lee, Nancy R. | |
| 245 | 1 | 0 | |a Social marketing : influencing behaviors for good |b / |c Nancy R. Lee, Philip Kotler |
| 250 | |a 4th ed. | ||
| 260 | |a Thousand Oaks, CA. : |b SAGE Pub., |c 2011 | ||
| 300 | |a xi, 502 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Behavior modification. | |
| 650 | 0 | |a Social marketing. | |
| 700 | 1 | |a Kotler, Philip | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 04:05:18 |d 2022-09-06 16:05:00 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r cau |s eng |t 2011 |u 4th ed. |v Social marketing : influencing behaviors for good / | ||