Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler
| Main Author: | Lee, Nancy R. |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Thousand Oaks, CA. : SAGE Pub., 2011 |
| Edition: | 4th ed. |
| Subjects: |
Behavior modification.
Social marketing. |
| Tags: |
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| Physical Description: |
xi, 502 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781412981491 |