Record Citations

APA Citation

Lee, N. R., & Kotler, P. (2011). Social marketing : influencing behaviors for good (4th ed.). Thousand Oaks, CA.: SAGE Pub..

MLA Citation

Lee, Nancy R., and Philip Kotler. Social Marketing : Influencing Behaviors for Good. 4th ed. Thousand Oaks, CA.: SAGE Pub., 2011.

Warning: These citations may not always be 100% accurate.