Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
| Main Author: | Arens, William F. |
|---|---|
| Other Authors: | Arens, Christian, Weigold, Michael F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2008 |
| Edition: | 11th ed. |
| Subjects: |
Advertising.
|
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