Record Citations

APA Citation

Arens, W. F., Arens, C., & Weigold, M. F. (2008). Contemporary advertising (11th ed.). Boston: McGraw-Hill/Irwin.

MLA Citation

Arens, William F., Christian Arens, and Michael F Weigold. Contemporary Advertising. 11th ed. Boston: McGraw-Hill/Irwin, 2008.

Warning: These citations may not always be 100% accurate.