Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens
| Main Author: | Arens, William F. |
|---|---|
| Other Authors: | Arens, Christian, Weigold, Michael F. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill/Irwin, 2008 |
| Edition: | 11th ed. |
| Subjects: |
Advertising.
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| Tags: |
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| Physical Description: |
xl, 712 p. : illus. ; 26 cm. |
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| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9780073529912 |