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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

Main Author: Arens, William F.
Other Authors: Arens, Christian, Weigold, Michael F.
Format: MONOGRAPHS
Language: English
Published: Boston : McGraw-Hill/Irwin, 2008
Edition: 11th ed.
Subjects: Advertising.
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LEADER 00804nam a2200217 a 4500
001 0060134
003 Th-MUT
008 181106s9999 xx 000 0 eng d
020 |a 9780073529912 
040 |a DLC  |c MUT 
050 4 |a HF5821  |b A74C65 2008 
100 1 |a Arens, William F. 
245 1 0 |a Contemporary advertising  |b /  |c William F. Arens, Michael F. Weigold, Christian Arens 
250 |a 11th ed. 
260 |a Boston :  |b McGraw-Hill/Irwin,  |c 2008 
300 |a xl, 712 p. :  |b illus. ;  |c 26 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Advertising. 
700 1 |a Arens, Christian 
700 1 |a Weigold, Michael F. 
991 |a MONOGRAPHS  |b 5  |c 2018-11-07 00:58:05  |d 2022-09-08 16:16:35  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r mau  |s eng  |t 2008   |u 11th ed.  |v Contemporary advertising / 

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