Strategic brand management / Richard Elliott, Larry Percy
| Main Author: | Elliott, Richard |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Oxford : Oxford University Press, 2007 |
| Subjects: |
Product management.
Strategic planning. |
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MUT Lib 3rd Floor
| Call Number: | HF5415.15 E44S87 |
|---|---|
| 1 - Copy 1 |