Strategic brand management / Richard Elliott, Larry Percy
| Main Author: | Elliott, Richard |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Oxford : Oxford University Press, 2007 |
| Subjects: |
Product management.
Strategic planning. |
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| Physical Description: |
xiv, 265 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0199260003 |