Strategic brand management / Richard Elliott, Larry Percy
| Main Author: | Elliott, Richard |
|---|---|
| Other Authors: | Percy, Larry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Oxford : Oxford University Press, 2007 |
| Subjects: |
Product management.
Strategic planning. |
| Tags: |
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| 020 | |a 0199260003 |c 1190 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.15 |b E44S87 |
| 100 | 1 | |a Elliott, Richard | |
| 245 | 1 | 0 | |a Strategic brand management |b / |c Richard Elliott, Larry Percy |
| 260 | |a Oxford : |b Oxford University Press, |c 2007 | ||
| 300 | |a xiv, 265 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Product management. | |
| 650 | 0 | |a Strategic planning. | |
| 700 | 1 | |a Percy, Larry | |
| 991 | |a MONOGRAPHS |b 7 |c 2018-11-07 01:54:16 |d 2022-12-17 08:49:55 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 2007 |v Strategic brand management / | ||