Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan
| Main Author: | Lal, Rajiv |
|---|---|
| Other Authors: | Quelch, John A., Ranjan, V. Kasturi |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2005 |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| LEADER | 00858nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | 0050278 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 007124218x |c 1030 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | 4 | |a HF5415.13 |b L34M37 |
| 100 | 1 | |a Lal, Rajiv | |
| 245 | 1 | 0 | |a Marketing management : text and cases |b / |c Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 260 | |a Boston : |b McGraw-Hill, |c 2005 | ||
| 300 | |a xiii, 812 p. : |b illus. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 361-366) and index | ||
| 650 | 0 | |a Marketing -- |x Management. | |
| 650 | 0 | |a Marketing -- |x Management -- |x Case studies. | |
| 700 | 1 | |a Quelch, John A. | |
| 700 | 1 | |a Ranjan, V. Kasturi | |
| 991 | |a MONOGRAPHS |b 6 |c 2018-11-07 00:44:45 |d 2022-12-16 14:41:08 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r mau |s eng |t 2005 |v Marketing management : text and cases / | ||