Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan
| Main Author: | Lal, Rajiv |
|---|---|
| Other Authors: | Quelch, John A., Ranjan, V. Kasturi |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill, 2005 |
| Subjects: |
Marketing --
> Management.
Marketing -- > Management -- > Case studies. |
| Tags: |
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| Physical Description: |
xiii, 812 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 361-366) and index |
| ISBN: |
007124218x |