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Record Citations
APA Citation
Lal, R., Quelch, J. A., & Ranjan, V. K. (2005). Marketing management : text and cases. Boston: McGraw-Hill.
MLA CitationLal, Rajiv, John A Quelch, and V. Kasturi Ranjan. Marketing Management : Text and Cases. Boston: McGraw-Hill, 2005.
Warning: These citations may not always be 100% accurate.