Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler...[et al.]
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Huan, Hooi Den, Kartajaya, Hermawan, Liu, Sandra |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : Prentice Hall, 2003 |
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
| Tags: |
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| Physical Description: |
x, 206 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references |
| ISBN: |
0131020086 |