Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler...[et al.]
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Huan, Hooi Den, Kartajaya, Hermawan, Liu, Sandra |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Singapore : Prentice Hall, 2003 |
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
| Tags: |
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| 040 | |a DLC |c MUT | ||
| 050 | 0 | 0 | |a HF5415.12.A78 |b K68R57 |
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Rethinking marketing : sustainable market-ing enterprise in Asia |b / |c Philip Kotler...[et al.] |
| 260 | |a Singapore : |b Prentice Hall, |c 2003 | ||
| 300 | |a x, 206 p. : |b illus. ; |c 24 cm. | ||
| 504 | |a Includes bibliographical references | ||
| 650 | 0 | |a Marketing -- |x Management -- |x Case studies. | |
| 650 | 0 | |a Marketing -- |x Management. | |
| 700 | 1 | |a Huan, Hooi Den | |
| 700 | 1 | |a Kartajaya, Hermawan | |
| 700 | 1 | |a Liu, Sandra | |
| 991 | |a MONOGRAPHS |b 5 |c 2018-11-07 02:57:21 |d 2022-12-16 14:17:50 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r si |s eng |t 2003 |v Rethinking marketing : sustainable market-ing enterprise in Asia / | ||