Customer relationship management : a strategic imperative in the world of e-Business / Stanley A. Brown
| Main Author: | Brown, Stanley A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Toronto : John Wiley, 2000 |
| Subjects: |
Customer relations.
Customer relations -- > Management. Electronic commerce. Marketing -- > Management. |
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| Physical Description: |
345 p. : illus. ; 23 cm. |
|---|---|
| ISBN: |
0471644099 |