The brave new service strategy : aligning customer relationships, market strategies, and business structures / Barbara A. Gutek, Theresa Welsh
Main Author: | Gutek, Barbara A. |
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Other Authors: | Welsh, Theresa |
Format: | MONOGRAPHS |
Language: | English |
Published: |
New York : Amacom, 2000 |
Subjects: |
Customer services.
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Physical Description: |
xvi, 316 p. : 23 cm. |
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Bibliography: |
Includes bibliographical references and index. |
ISBN: |
0814405274 |