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The brave new service strategy : aligning customer relationships, market strategies, and business structures / Barbara A. Gutek, Theresa Welsh

Main Author: Gutek, Barbara A.
Other Authors: Welsh, Theresa
Format: MONOGRAPHS
Language: English
Published: New York : Amacom, 2000
Subjects: Customer services.
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Physical Description: xvi, 316 p. : 23 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 0814405274

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