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APA Citation
Gutek, B. A., & Welsh, T. (2000). The brave new service strategy : aligning customer relationships, market strategies, and business structures. New York: Amacom.
MLA CitationGutek, Barbara A., and Theresa Welsh. The Brave New Service Strategy : Aligning Customer Relationships, Market Strategies, and Business Structures. New York: Amacom, 2000.
Warning: These citations may not always be 100% accurate.