Marketing across cultures / Jean-Claude Usunier
| Main Author: | Usunier, Jean-Claude |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2000 |
| Edition: | 3rd ed. |
| Subjects: |
Export marketing --
> Social aspects.
International business enterprises -- > Social aspects. Intercultural communication. |
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