Marketing across cultures / Jean-Claude Usunier
| Main Author: | Usunier, Jean-Claude |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2000 |
| Edition: | 3rd ed. |
| Subjects: |
Export marketing --
> Social aspects.
International business enterprises -- > Social aspects. Intercultural communication. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xv, 627 p. : illus. ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0130106682 |