Marketing across cultures / Jean-Claude Usunier
| Main Author: | Usunier, Jean-Claude |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow : Prentice Hall, 2000 |
| Edition: | 3rd ed. |
| Subjects: |
Export marketing --
> Social aspects.
International business enterprises -- > Social aspects. Intercultural communication. |
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| 001 | 0024982 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0130106682 |c 1039 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HF5415 |b U88M37 2000 | |
| 100 | 1 | |a Usunier, Jean-Claude | |
| 245 | 1 | 0 | |a Marketing across cultures |b / |c Jean-Claude Usunier |
| 250 | |a 3rd ed. | ||
| 260 | |a Harlow : |b Prentice Hall, |c 2000 | ||
| 300 | |a xv, 627 p. : |b illus. ; |c 23 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Export marketing -- |x Social aspects. | |
| 650 | 0 | |a International business enterprises -- |x Social aspects. | |
| 650 | 0 | |a Intercultural communication. | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 02:54:11 |d 2022-09-07 12:28:52 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r enk |s eng |t 2000 |u 3rd ed. |v Marketing across cultures / | ||