Marketing across cultures / Jean-Claude Usunier
Main Author: | Usunier, Jean-Claude |
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Format: | MONOGRAPHS |
Language: | English |
Published: |
Harlow : Prentice Hall, 2000 |
Edition: | 3rd ed. |
Subjects: |
Export marketing --
> Social aspects.
International business enterprises -- > Social aspects. Intercultural communication. |
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MUT Lib 3rd Floor
Call Number: | HF5415 U88M37 2000 |
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1 - Copy 1 |
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