Managing services marketing / John E. G. Bateson, K. Douglas Hoffman
| Main Author: | Bateson, John E. G. |
|---|---|
| Other Authors: | Hoffman, K. Douglas |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Pr., 1999 |
| Edition: | 4th ed. |
| Subjects: |
Service industries
Service industries |
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