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APA Citation
Bateson, J. E. G., & Hoffman, K. D. (1999). Managing services marketing (4th ed.). Fort Worth: The Dryden Pr..
MLA CitationBateson, John E. G., and K. Douglas Hoffman. Managing Services Marketing. 4th ed. Fort Worth: The Dryden Pr., 1999.
Warning: These citations may not always be 100% accurate.