Managing services marketing / John E. G. Bateson, K. Douglas Hoffman
| Main Author: | Bateson, John E. G. |
|---|---|
| Other Authors: | Hoffman, K. Douglas |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Pr., 1999 |
| Edition: | 4th ed. |
| Subjects: |
Service industries
Service industries |
| Tags: |
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| 001 | 0024469 | ||
| 003 | Th-MUT | ||
| 008 | 181106s9999 xx 000 0 eng d | ||
| 020 | |a 0030225191 |c 954 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 4 | |a HD9980.5 |b B38M35 1999 | |
| 100 | 1 | |a Bateson, John E. G. | |
| 245 | 1 | 0 | |a Managing services marketing |b / |c John E. G. Bateson, K. Douglas Hoffman |
| 250 | |a 4th ed. | ||
| 260 | |a Fort Worth : |b The Dryden Pr., |c 1999 | ||
| 300 | |a xxvi, 471 p. : |c 29 cm. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Service industries | |
| 650 | 0 | |a Service industries | |
| 700 | 1 | |a Hoffman, K. Douglas | |
| 991 | |a MONOGRAPHS |b 8 |c 2018-11-07 05:15:56 |d 2022-09-06 09:51:55 |e mut |f n |g 2018-11-07 |h n |i a |j m |k |l a |m |n a |o |p b |q |r txu |s eng |t 1999 |u 4th ed. |v Managing services marketing / | ||